Content Optimization To Rank Google

Place your keyword in the beginning of your title. The closer your keyword is to the beginning of your title, the easier it is for Google to determine what your page is about. Make your title more than 40 characters, but no longer than 70 characters.
Be sure to include your keyword in your meta description. While meta descriptions do not hold major weight in terms of SEO, a well written meta description helps increase CTR (click through rate), which is something Google looks at. Keep your meta descriptions under 160 characters
Use SEO-friendly urls and be sure to include your keyword.
Use your keyword to name your image. Be sure to include your keyword in the title and alt descriptions as well.

Make sure you use your keyword in the first paragraph of your post. This is one of a variety of ranking factors looked at by Google and other search engines. Within first 100 words.
Adding H2 and H3 heading tags helps structure your content for readers and search engines. They provide a hierarchy for the page that tells search engines which heading should have more weight.
Your keyword should appear throughout your post. Include your keyword (and variations) in your body text, headings and images. Synonyms of the word or alternative phrases are also important to add.
Link to 1-2 authoritative sites. Do not use a “nofollow” tag. Linking to reputable sources adds trust to your site in Google’s eyes. Plus, it’s a great way to offer your readers additional value by pointing them to new resources.

People read differently online. We scan pages. In fact, very few of you will read every word of this post. Part of the reason is the sheer volume of content that is published online. The other half is the fact that our new digital lives offer far too many distractions.
Content over 1,000 words performs better in search and gives you ample room to naturally add keywords throughout the page.SerpIQ analyzed the top 10 positions on search results pages and counted the words in each article.
Link internally within your site to important posts and pages. This keeps Googlebot on your site longer, which means more pages get crawled on your site. The speed of your server is just one more factor that plays into good on-page SEO. A fast website is a must-have.

There are a number of things you can do to speed up your website.

Social SEO is here to stay. Give your visitors the opportunity to amplify your message by adding social sharing buttons throughout your site.

The short version is that adding markup to your web pages gives you more visibility in search and helps improve your on-page SEO.Use rich snippets, schema, and microdata

Hard to read fonts make it hard on visitors. If people have trouble reading your content, it’s almost a sure bet they will click the back button. Use easy to read fonts and make sure that your font type is not too small. Avoid typefaces that are too complicated or don’t display well on the web.

All you have is 3 seconds. Make it count. What you want your visitors to do should be immediately obvious within 3 seconds of landing on your site. Check Google Analytics and see what your bounce rate is, from there work to reduce the number by testing different value propositions and calls-to-action.

Google’s mobile update means sites that are not mobile-friendly will have a harder time showing up in mobile search. This doesn’t affect desktop search results, but if you get heavy mobile traffic your site will definitely see a dip in traffic.

Google analytics installation: It includes installation of Google analytics for tracking and schedule monthly traffic report.

XML and HTML sitemaps creation: In this step a sitemap for user and one for search engines is created.

We submit the sitemap to search engine (Google) which contain all the pages on the site that we want to index.